Insights
Field notes on AI systems,
GTM, and revenue architecture.
Practical breakdowns from systems I build and run. Not theory: architecture, stack choices, and operator lessons from live deployments.
FeaturedAI Marketing
An AI CMO without a plan is just a very fast intern
A post about replacing a CMO with seven Claude skills went wide in August 2026, and the sharpest comment under it was a question: who made the plan? This is the plugin I built to answer it, with the decision layer in front and a ship gate that does not turn into a queue.
12 min readRead
23 articles
AI Systems01
GPT-5.6 vs Claude 5: the first tests say the biggest shift isn't a new benchmark leader
16 min read
AI Systems02
Claude Fable 5 found a live bug on my site on day one, so I made it compete with Opus and Sonnet
22 min read
AI Systems03
The Claude Code GTM Agent Starter Pack
8 min read
Insight04
A GTM agent that runs outbound, enriches CRM, and costs $2 per run
7 min read
Operator Playbooks05
Replatforming a large B2B website without losing the pipeline
5 min read
Products06
The browser bookmark is the wrong primitive
5 min read
AI Systems07
How I use Claude Code in client GTM work
6 min read
AI Systems08
The AI stack I actually run in production
7 min read
GTM Architecture09
Why CRM-first beats prompt-first in AI adoption
8 min read
Operator Playbooks10
From Framer to Astro: the build vs buy decision behind this site
9 min read
Insight11
Cloudflare migration: what you get beyond hosting
10 min read
Insight12
Rebuilding my site with Claude Code, Codex, and zero frontend experience
13 min read
Products13
macOS Teleprompter for MacBook Notch: building a native Swift app
4 min read
Products14
What 10+ shipped micro-apps taught me about building with AI
4 min read
AI Systems15
I replaced the Google Ads UI with a dashboard that tells me what to do next
4 min read
AI Systems16
Four layers that make a GTM agent actually work in production
5 min read
Operator Playbooks17
When to build your GTM tool and when to just buy one
4 min read
AI Systems18
Most AI adoption frameworks are built for demos, not for teams
5 min read
GTM Architecture19
Campaigns plateau. Systems compound. The difference matters.
4 min read
GTM Architecture20
Your CRM is an expensive address book. Here is how to fix that.
4 min read
Products21
Building a booking engine for a market nobody else wanted
4 min read
GTM Architecture22
The growth system I built when founder-led sales stopped scaling
5 min read
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