Growth
Experiments that ship
Activation, retention, and lifecycle loops, run weekly and measured in revenue. The loops that decide whether acquisition ever pays back.
experiments · activation · retention · lifecycle
What I build
Built and run, not advised
Experiments that ship
A backlog scored by impact, run on a weekly cadence, measured in revenue.
Activation and retention
The loops that decide whether acquisition ever pays back. Found, instrumented, fixed.
Lifecycle that runs itself
Triggered, behavioural messaging owned by the system, not by one person and a spreadsheet.
Vanity metrics feel like progress. I measure the ones that move revenue.
Next step
Acquiring users that never pay back
Send your funnel and what you have tried. I will tell you which loop to fix first.