Wojciech Łuszczyński
I build revenue systems and run them. Operator for B2B SaaS and technology companies.
I connect GTM strategy, positioning, SEO, content, paid acquisition, CRM, analytics, automation, and AI workflows into one operating model. Everything under wojciech.io is original work: written, built, shipped, and operated by me.
+200%
pipeline
from AI-native targeting, outbound, CRM intelligence and revenue cadence
+80%
new customers · SentiOne
through lifecycle experiments and funnel governance
+60% / +50%
brand recognition · organic traffic
via SEO systems, category content and AEO
+30% / +25%
Symfonia leads · Tekhuset conversion
through CRO, analytics and checkout work
Experience
Where I've operated.
Every role collapsed to the company and the years. Open one to see what the work actually was.
Fractional GTM & Growth LeadCodiLime · 2025 – 2026Contract
- Structured enterprise GTM across content, SEO, paid tests, lifecycle flows and sales follow up
- Deployed a lead scoring model and funnel dashboard for account priority and handoff quality
- Shipped technical buyer assets, landing pages and conversion paths for cloud and security offers
- Turned campaign data into weekly pipeline reviews, learning loops and revenue decisions
Fractional Head of MarketingWebWave · 2025Contract
- Reframed AI GTM positioning for website builder adoption, trial starts and partner demand
- Ran acquisition sprints across paid, SEO, activation email and product-led onboarding
- Built growth reporting across visitor quality, trial starts, paid plans and campaign ROI
- Aligned website funnels, CRM follow up and onboarding messages for SaaS conversion flow
Head of Growth & Web DevelopmentSymfonia · 2024 – 2025
- Lifted lead generation +30% with segmented landing pages, CRO tests and CRM routing
- Led web strategy across brand, SEO, buyer journeys, CMS and conversion architecture
- Improved organic visibility with SEO automation, governance and content operations
- Ran a website migration with CMS integration and monitoring, without disruption
TekhusetChief Marketing Officer2023 – 2024
- Improved conversion +25% while growing top SERP positions across Nordic stores
- Owned Nordic growth for IVISKIN and Neatsvor across SEO, PPC, CRO and merchandising
- Rebuilt performance analytics for ad spend, conversion, margin and trading decisions
- Improved checkout journeys, product pages, tracking and storefront experiments
Global Head of GrowthSentiOne · 2020 – 2024
- Lifted new customers +80% with roadmap aligned GTM comms and lifecycle experiments
- Grew brand +60% and traffic +50% through SEO, category content and analyst education
- Delivered revenue +10% YoY and +20% sales from landing page and offer experimentation
- Built international GTM across EU, UK, US, LATAM and UAE ABM with a shared cadence
Head of Lifecycle MarketingGetResponse · 2019 – 2020
- Owned lifecycle CRM segmentation, A/B testing and global campaign measurement
- Ran retention programs across regions, language markets, cohorts and funnel stages
- Tied lifecycle to trial to paid conversion, onboarding, activation and expansion journeys
- Improved CRM governance across segments, cadence, campaign QA and reporting routines
Global AI & Innovation ManagerGi Group Holding · 2022Contract
- Led enterprise AI initiatives and the internal innovation roadmap for HR operations
- Mapped HR processes across country units, shared services, recruiting and delivery flows
- Ran AI adoption programs for executives, ops teams, change leads and local markets
- Translated AI use cases into recruiting pilots, service workflows and adoption materials
Head of DigitalMarquard Media Group · 2018 – 2019
- Owned nine portal strategy across SEO, UX, PPC, audience growth and monetization
- Rebuilt SEO operations to lift organic visibility, technical hygiene and content velocity
- Standardised attribution reporting for editorial, product and commercial decisions
- Coordinated digital teams, vendors, editorial stakeholders and brand owners
Lilla House DigitalHead of Marketing2018Contract
- Built SEO and paid lead generation across local property funnels and sales pages
- Optimised offer pages, tracking and local content for conversion and lead quality
City of Łódź OfficeHead of MarComm / Senior PR Manager2010 – 2018
- Led city brand marketing communications, PR campaigns and stakeholder narratives
- Managed media relations, crisis communication and public messaging across projects
mBankRetail Marketing SpecialistEarlier
- Coordinated retail banking launches, branch campaigns and product communication
- Supported acquisition materials, sales enablement and customer offer rollouts
LCDNiKPIT LecturerEarlier
- Taught practical IT, CMS and web design for adult learners and public courses
- Prepared learning materials for office tools, internet services and publishing
Featured in
Press and video.
InfoShare 2023: AI systems, GTM, and shipped products
On stage with Bartosz Baziński on building products that solve real problems.
Watch on YouTube
Czy można budować globalny startup w czasie deglobalizacji?
Feature interview and podcast on global product thinking, AI adoption, and growth systems.
Read the articleWorking with me
What you can expect.
I work best where there's a real business problem, not a vague mandate. The output is always a system, not a deck.
Revenue architecture audit and redesign
GTM system build or rebuild
AI workflow design and implementation
CRM, SEO, CRO and outbound operating models
Missing product layer, built and shipped
Growth team operating cadence and dashboards
What kind of companies do you work with?
B2B SaaS companies, typically Series A–C, with 15–200 people. The common thread: they have a working product and a pipeline problem. Something in the revenue architecture is broken or missing. Not a good fit for pre-product or consumer.
Do you work as a fractional leader or on project basis?
Both, depending on the scope. For deep system builds (CRM overhaul, outbound motion, AI workflow design) I prefer a defined project with a clear output. For ongoing operating cadence or embedded GTM work I can do fractional. Happy to talk through what makes sense for your situation.
What does an engagement actually look like?
Starts with a revenue architecture audit: I map what's connected, what's broken, and where the signal is lost. Then we agree on the system to build or fix, I build it (sometimes alongside your team), and instrument it so you can run it without me.
Can you just help with AI tooling without the GTM layer?
Yes, I can scope a standalone AI workflow design and implementation engagement. Most of my AI work is practical: agent stacks, MCP tooling, CRM automation, AI-assisted sequences. Not strategy decks.
How long does a typical project take?
A focused system build (e.g. outbound motion + CRM operating model) runs 6–10 weeks. A full revenue architecture rebuild is 3–4 months. Smaller scopes (AI workflow design, audit only) can be 2–3 weeks.
Tell me what is not converting
If the GTM stack has grown into something nobody fully owns, that is the work. Bring the current state and the number you need to move.