Wojciech Łuszczyński · Insights Articles on growth, AI systems, GTM architecture, and building revenue systems for B2B SaaS. https://wojciech.io/insights/ en-us hello@wojciech.io (Wojciech Łuszczyński) hello@wojciech.io (Wojciech Łuszczyński) Fri, 18 Apr 2025 00:00:00 GMT 1440 The Claude Code GTM Agent Starter Pack How I built a four-layer AI system that runs outbound research, drafts sequences, and enriches CRM records: without a single external enrichment tool. https://wojciech.io/insights/claude-code-vs-clay/ https://wojciech.io/insights/claude-code-vs-clay/ Fri, 18 Apr 2025 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems AI GTM Claude Code MCP A GTM agent that runs outbound, enriches CRM, and costs $2 per run No Clay, no Apollo credits, no n8n. A four-layer Claude Code agent that handles outbound research, sequence drafts, and CRM enrichment natively. https://wojciech.io/insights/how-to-build-gtm-ai-agent-outbound-crm/ https://wojciech.io/insights/how-to-build-gtm-ai-agent-outbound-crm/ Fri, 18 Apr 2025 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI GTM Claude Code MCP The browser bookmark is the wrong primitive Why I built Kade as a local-first link vault: not another bookmark list, but a private queue for links that need context before they are opened again. https://wojciech.io/insights/kade-local-first-link-vault/ https://wojciech.io/insights/kade-local-first-link-vault/ Sat, 30 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Products Local-first macOS Security How I use Claude Code in client GTM work Beyond the outbound agent stack: how Claude Code runs content operations, CRM hygiene, and research inside real client engagements: what the delivery model looks like from the outside. https://wojciech.io/insights/claude-code-client-gtm/ https://wojciech.io/insights/claude-code-client-gtm/ Mon, 25 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems Claude Code GTM AI Client Work MCP The AI stack I actually run in production A complete tour of every AI tool in active use across my client work and products: what earned its place, what got cut, and what the operating logic looks like across the stack. https://wojciech.io/insights/ai-production-stack/ https://wojciech.io/insights/ai-production-stack/ Fri, 22 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems AI Stack Tools Production Claude Code Why CRM-first beats prompt-first in AI adoption Most B2B AI adoption starts with prompts and ends in chaos. The entry point isn't the tool: it's the data layer. Here's why CRM hygiene is the most important AI project most companies aren't running. https://wojciech.io/insights/crm-first-ai-adoption/ https://wojciech.io/insights/crm-first-ai-adoption/ Wed, 20 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) GTM Architecture CRM AI Adoption GTM Strategy Revenue Systems MDX components showcase Living reference for rich MDX components available in insights articles. https://wojciech.io/insights/component-showcase/ https://wojciech.io/insights/component-showcase/ Tue, 19 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Operator Playbooks internal reference From Framer to Astro: the build vs buy decision behind this site The honest trade-offs behind rebuilding wojciech.io: why I moved from a visual builder to Astro, what MDX and i18n changed, and which debt I accepted on purpose. https://wojciech.io/insights/framer-to-astro-build-vs-buy-website-rebuild/ https://wojciech.io/insights/framer-to-astro-build-vs-buy-website-rebuild/ Tue, 19 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Operator Playbooks Astro MDX i18n Build vs Buy AI Workflow Cloudflare migration: what you get beyond hosting Moving to Cloudflare Pages is straightforward. What most people miss is the security and identity stack that comes free with it: Zero Trust, Access, Tunnel, and WAF. https://wojciech.io/insights/cloudflare-migration-zero-trust-free-tier/ https://wojciech.io/insights/cloudflare-migration-zero-trust-free-tier/ Mon, 18 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Cloudflare Zero Trust Security Infrastructure Ops Rebuilding my site with Claude Code, Codex, and zero frontend experience The full story of migrating from Framer to Astro + Cloudflare Pages using AI agents. What I directed, what they built, and where the human loop actually mattered. https://wojciech.io/insights/astro-cloudflare-pages-portfolio-ai-workflow/ https://wojciech.io/insights/astro-cloudflare-pages-portfolio-ai-workflow/ Thu, 14 May 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Codex Claude Code Cloudflare Astro Terraform i18n macOS Teleprompter for MacBook Notch: building a native Swift app How I built a native macOS teleprompter that uses the MacBook notch to keep speaker notes close to the camera without breaking eye contact on calls. https://wojciech.io/insights/macos-teleprompter-macbook-notch-native-app/ https://wojciech.io/insights/macos-teleprompter-macbook-notch-native-app/ Fri, 10 Apr 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Products macOS Swift Codex AI-built What 10+ shipped micro-apps taught me about building with AI AI makes shipping fast. Distribution stays hard. After 10+ micro-SaaS apps, here is what I learned about product decisions and the limits that actually matter. https://wojciech.io/insights/how-to-build-micro-saas-with-ai-tools/ https://wojciech.io/insights/how-to-build-micro-saas-with-ai-tools/ Thu, 02 Apr 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Products AI-built Claude Code Codex I replaced the Google Ads UI with a dashboard that tells me what to do next The native Google Ads interface is optimized for Google's revenue, not for operator decisions. So I built AdsAI: budget, ROAS, ICP fit, and next actions in one view. https://wojciech.io/insights/google-ads-ai-management-dashboard-guide/ https://wojciech.io/insights/google-ads-ai-management-dashboard-guide/ Sun, 22 Mar 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems AI Ads GTM Operator tooling Four layers that make a GTM agent actually work in production Operator identity, MCP tools, client memory, reusable skills. Here is what the architecture looks like when the agent runs real GTM work, not a demo. https://wojciech.io/insights/gtm-ai-agent-four-layer-architecture-guide/ https://wojciech.io/insights/gtm-ai-agent-four-layer-architecture-guide/ Sun, 08 Mar 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems AI GTM Claude Code MCP Operator tooling When to build your GTM tool and when to just buy one The danger zone is buying SaaS for something that should be a workflow and building for something a $50/month tool already handles. Here is how I decide. https://wojciech.io/insights/gtm-tools-build-vs-buy-decision-framework/ https://wojciech.io/insights/gtm-tools-build-vs-buy-decision-framework/ Sat, 28 Feb 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Operator Playbooks GTM Operator tooling AI Ops Most AI adoption frameworks are built for demos, not for teams Growth teams try AI, nothing sticks, six months later they are back to the old workflow. The problem is not capability. It is integration. Here is the framework I use instead. https://wojciech.io/insights/ai-adoption-framework-b2b-saas-growth-teams/ https://wojciech.io/insights/ai-adoption-framework-b2b-saas-growth-teams/ Sat, 14 Feb 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) AI Systems AI adoption Growth B2B SaaS Ops Campaigns plateau. Systems compound. The difference matters. Growth teams hit a ceiling because they run campaigns when they should be building systems. Here is what a revenue system looks like when it actually works. https://wojciech.io/insights/b2b-revenue-system-design-operator-framework/ https://wojciech.io/insights/b2b-revenue-system-design-operator-framework/ Sun, 01 Feb 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) GTM Architecture GTM Growth Ops Operator tooling Your CRM is an expensive address book. Here is how to fix that. Most B2B CRMs collect contacts and produce reports nobody reads. Here is how I rebuild them into revenue systems that run without daily manual input. https://wojciech.io/insights/b2b-crm-revenue-operations-system-guide/ https://wojciech.io/insights/b2b-crm-revenue-operations-system-guide/ Mon, 05 Jan 2026 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) GTM Architecture CRM GTM Ops Operator tooling Building a booking engine for a market nobody else wanted Niche campsite operators needed calendar, pricing, and SMS. Generic platforms over-engineered everything else. So I built what they actually needed. https://wojciech.io/insights/how-to-build-booking-engine-product-architecture/ https://wojciech.io/insights/how-to-build-booking-engine-product-architecture/ Mon, 08 Dec 2025 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) Products Product Booking Web app B2C The growth system I built when founder-led sales stopped scaling Founder closes deals until they can not. Then you need a system. This is the growth infrastructure I built from ICP clarity through acquisition to retention. https://wojciech.io/insights/b2b-saas-growth-system-icp-acquisition-retention/ https://wojciech.io/insights/b2b-saas-growth-system-icp-acquisition-retention/ Mon, 18 Aug 2025 00:00:00 GMT hello@wojciech.io (Wojciech Łuszczyński) GTM Architecture GTM Growth B2B SaaS CRO Operator tooling