Wojciech Łuszczyński
GTM Architect · Growth Operator
I build revenue systems.
Then I run them.
GTM, CRM, AI workflows, automation: one operating model. I build the connections that are missing, instrument everything, and stay until it compounds.
20
years marketing & digital
10
years B2B SaaS
10
years GTM
3×
avg. pipeline lift
How I work
Not a consultant. An operator.
I stay until it runs.
01
Diagnose
Revenue architecture audit: pipeline, CRM, GTM motions, attribution. I map where the signal breaks before touching anything.
02
Design
System design: what connects to what, what gets measured, what gets automated, and in what order it gets built.
03
Implement
I build it: sequences, dashboards, CRM operating model, tooling. Or I embed with your team and build alongside them.
04
Ship the gap
When the right tool doesn't exist, I write it. AI agents, custom apps, MCP workflows. The system gets what it needs.
Selected work
Projects that shipped.
Systems that still run.
Relora
A relationship operating system for local-government property teams. One place for contacts, owner context, communication status, and next actions.
- Problem
- Important owner conversations lived across inboxes, notes, and memory.
- System
- Contacts, relationships, briefs, status, and follow-up in one operator view.
- Artifact
- Live demo app with dashboard, relation map, and task flow.
- Outcome
- Manual relationship tracking becomes a structured operating queue.
AdsAI / Ad Assistant
An AI-native Google Ads cockpit: spend, ROAS, ICP fit, campaign priorities, and next-best actions in one workspace.
- Problem
- Ad optimization work was split between reports, intuition, and repeated checks.
- System
- Budget, ICP, ROAS, alerts, and actions are pulled into one decision loop.
- Artifact
- Live dashboard with campaign priorities and optimization queue.
Camper Rental Booking Engine
A self-serve camper rental site for browsing vehicles, checking dates, and moving from interest to reservation quickly.
- Problem
- Rental demand needed a clearer path from browsing to booking.
- System
- Inventory, dates, offer framing, and reservation CTA in one front-end flow.
- Artifact
- Responsive booking website with vehicle cards and search entry point.
NotchCue
A macOS teleprompter concept for calls, demos, and recordings. Keeps notes close to the camera so delivery stays natural.
- Problem
- Notes sit away from the camera, which breaks eye contact during calls and demos.
- System
- Prompts live around the MacBook notch with a focused reading surface.
- Artifact
- Product site and app concept built around the camera area.
Work with me
Have a revenue problem worth solving?
Book a 30-minute call. We figure out what's broken and whether it's worth working together.
AI systems
AI in the architecture.
Not bolted on at the end.
Not for faster copy. For a different operating model. AI goes into prospecting, enrichment, sequencing, and scoring. The whole motion runs faster. Not just one task on the list.
How I build with AI →Ad creation loop
CRM enrichment
SEO brief → draft
Outbound sequencing
Tech stack
Testimonials
What it's like
to work with me.
“Wojciech is passionate and knowledgeable about digital marketing and all that it entails but very much in tune with the broader marketing and sales challenges. Wojtek contributed to defining and delivering several digital marketing initiatives that helped with customer retention and building a sales pipeline.”
Head of Marketing · GetResponse
“Wojciech is a man of particular tasks, for whom an obstacle is another challenge. He learned quickly, often exceeded expectations, and was able to carry out several tasks at the same time. Competent, helpful, but at the same time specific and tenacious.”
Director · mBank SA
“I've been working with Wojciech for several months now. The cooperation goes smoothly, and we always know what we're responsible for. I recommend Wojciech as a good coworker and business partner.”
Founder · Type2Sell
Writing
Operator notes.
Practical writing on AI GTM systems, agent tooling, portfolio builds, and case studies from shipped apps.
The Claude Code GTM Agent Starter Pack
How I built a four-layer AI system that runs outbound research, drafts sequences, and enriches CRM records: without a single external enrichment tool.
How I use Claude Code in client GTM work
Beyond the outbound agent stack: how Claude Code runs content operations, CRM hygiene, and research inside real client engagements: what the delivery model looks like from the outside.
The AI stack I actually run in production
A complete tour of every AI tool in active use across my client work and products: what earned its place, what got cut, and what the operating logic looks like across the stack.
New notes on AI systems, GTM architecture, and shipped products, published as they are ready.
All writing →Next step
Have a system worth fixing?
Send the context, the current bottleneck, and what already exists. I will tell you where I would start.