Insights
Field notes on AI systems,
GTM, and revenue architecture.
Practical breakdowns from systems I build and run. Not theory: architecture, stack choices, and operator lessons from live deployments.
FeaturedAI Systems
GPT-6 Astra came fourth on the intelligence index. That is the most interesting thing about it.
GPT-6 Astra ranks fourth on the intelligence index, behind three Claude models, and wins almost every benchmark that involves finishing work.
11 min readRead
25 articles

AI Marketing01
An AI CMO without a plan is just a very fast intern
11 min read

AI Systems02
GPT-5.6 vs Claude 5: the first tests say the biggest shift isn't a new benchmark leader
17 min read

AI Systems03
Claude Fable 5 found a live bug on my site on day one, so I made it compete with Opus and Sonnet
22 min read

AI Systems04
The Claude Code GTM Agent Starter Pack
8 min read

Insight05
A GTM agent that runs outbound, enriches CRM, and costs $2 per run
7 min read
AI Systems06
Sonnet 5 is now the cheaper model. That is not the same as the cheaper answer.
7 min read

Operator Playbooks07
Replatforming a large B2B website without losing the pipeline
5 min read

Products08
The browser bookmark is the wrong primitive
5 min read

AI Systems09
How I use Claude Code in client GTM work
6 min read

AI Systems10
The AI stack I actually run in production
7 min read

GTM Architecture11
Why CRM-first beats prompt-first in AI adoption
8 min read

Operator Playbooks12
From Framer to Astro: the build vs buy decision behind this site
9 min read

Insight13
Cloudflare migration: what you get beyond hosting
10 min read

Insight14
Rebuilding my site with Claude Code, Codex, and zero frontend experience
13 min read

Products15
macOS Teleprompter for MacBook Notch: building a native Swift app
4 min read

Products16
What 10+ shipped micro-apps taught me about building with AI
4 min read

AI Systems17
I replaced the Google Ads UI with a dashboard that tells me what to do next
4 min read

AI Systems18
Four layers that make a GTM agent actually work in production
5 min read

Operator Playbooks19
When to build your GTM tool and when to just buy one
4 min read

AI Systems20
Most AI adoption frameworks are built for demos, not for teams
5 min read

GTM Architecture21
Campaigns plateau. Systems compound. The difference matters.
4 min read

GTM Architecture22
Your CRM is an expensive address book. Here is how to fix that.
5 min read

Products23
Building a booking engine for a market nobody else wanted
4 min read

GTM Architecture24
The growth system I built when founder-led sales stopped scaling
5 min read
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