Wojciech Łuszczyński
Arquitecto GTM · Growth Operator
Construyo sistemas de ingresos.
Luego los ejecuto.
GTM, CRM, flujos de trabajo de IA, automatización: un único modelo operativo. Establezco las conexiones que faltan, configuro todo y me quedo hasta que da resultados.
20
años marketing & digital
10
años B2B SaaS
10
años GTM
3x
mejora media del pipeline
Cómo trabajo
No soy consultor.
Soy operador.
01
Diagnóstico
Auditoría de la arquitectura de ingresos: pipeline, CRM, GTM motion y atribución. Primero identificamos dónde se pierde la señal.
02
Diseño
Diseño del sistema: qué se conecta, qué se mide, qué se automatiza y qué se construye primero.
03
Construir
Secuencias, paneles de control, modelo operativo de CRM y herramientas. Los desarrollo yo mismo o colaboro directamente con el equipo.
04
Cerrar la brecha
Cuando la herramienta adecuada no existe, la creo yo: agentes de IA, apps internas, flujos de trabajo MCP y automatización limpia.
Trabajo seleccionado
Proyectos entregados.
Sistemas que siguen funcionando.
Relora
A relationship operating system for local-government property teams. One place for contacts, owner context, communication status, and next actions.
- Problem
- Important owner conversations lived across inboxes, notes, and memory.
- System
- Contacts, relationships, briefs, status, and follow-up in one operator view.
- Artifact
- Live demo app with dashboard, relation map, and task flow.
- Outcome
- Manual relationship tracking becomes a structured operating queue.
AdsAI / Ad Assistant
An AI-native Google Ads cockpit: spend, ROAS, ICP fit, campaign priorities, and next-best actions in one workspace.
- Problem
- Ad optimization work was split between reports, intuition, and repeated checks.
- System
- Budget, ICP, ROAS, alerts, and actions are pulled into one decision loop.
- Artifact
- Live dashboard with campaign priorities and optimization queue.
Camper Rental Booking Engine
A self-serve camper rental site for browsing vehicles, checking dates, and moving from interest to reservation quickly.
- Problem
- Rental demand needed a clearer path from browsing to booking.
- System
- Inventory, dates, offer framing, and reservation CTA in one front-end flow.
- Artifact
- Responsive booking website with vehicle cards and search entry point.
NotchCue
A macOS teleprompter concept for calls, demos, and recordings. Keeps notes close to the camera so delivery stays natural.
- Problem
- Notes sit away from the camera, which breaks eye contact during calls and demos.
- System
- Prompts live around the MacBook notch with a focused reading surface.
- Artifact
- Product site and app concept built around the camera area.
Colaborar
¿Un problema de ingresos que vale la pena resolver?
30 minutos. Encontramos el cuello de botella y si merece la pena trabajar juntos.
Sistemas AI
AI en la arquitectura.
No añadida al final.
Not for faster copy. For a different operating model. AI goes into prospecting, enrichment, sequencing, and scoring. The whole motion runs faster. Not just one task on the list.
Cómo construyo con AI →Ad creation loop
CRM enrichment
SEO brief → draft
Outbound sequencing
Tech stack
Testimonios
Cmo es
trabajar conmigo.
“Wojciech is passionate and knowledgeable about digital marketing and all that it entails but very much in tune with the broader marketing and sales challenges. Wojtek contributed to defining and delivering several digital marketing initiatives that helped with customer retention and building a sales pipeline.”
Head of Marketing · GetResponse
“Wojciech is a man of particular tasks, for whom an obstacle is another challenge. He learned quickly, often exceeded expectations, and was able to carry out several tasks at the same time. Competent, helpful, but at the same time specific and tenacious.”
Director · mBank SA
“I've been working with Wojciech for several months now. The cooperation goes smoothly, and we always know what we're responsible for. I recommend Wojciech as a good coworker and business partner.”
Founder · Type2Sell
Escritos
Notas de operador.
Practical writing on AI GTM systems, agent tooling, portfolio builds, and case studies from shipped apps.
The Claude Code GTM Agent Starter Pack
How I built a four-layer AI system that runs outbound research, drafts sequences, and enriches CRM records: without a single external enrichment tool.
Leer →
A GTM agent that runs outbound, enriches CRM, and costs $2 per run
No Clay, no Apollo credits, no n8n. A four-layer Claude Code agent that handles outbound research, sequence drafts, and CRM enrichment natively.
The browser bookmark is the wrong primitive
Why I built Kade as a local-first link vault: not another bookmark list, but a private queue for links that need context before they are opened again.
Nuevos artículos sobre sistemas AI, arquitectura GTM y modelos de crecimiento.
Todos los artículos →Next step
¿Hay un sistema que merezca la pena arreglar?
Envía el contexto, el cuello de botella y el stack actual. Te diré por dónde empezaría.