Insights
Field notes on AI systems,
GTM, and revenue architecture.
Practical breakdowns from systems I build and run. Not theory — architecture, stack choices, and operator lessons from live deployments.
Article
How to Build a GTM AI Agent for Outbound Research and CRM Enrichment
How I built a four-layer GTM AI agent that runs outbound research, drafts sequences, and enriches CRM records without a single external enrichment tool.
- 4-layer stack: CLAUDE.md operator identity → MCP tools → client memory files → 5 operator skills
- No Clay, no Apollo credits — Claude Code handles research, enrichment, and sequence drafting natively
- Cost per full outbound run: ~$2–8 vs. $200–500/month for an equivalent tool stack
12 articles
Cloudflare migration: what you get beyond hosting
Moving to Cloudflare Pages is straightforward. What most people miss is the security and identity stack that comes free with it — Zero Trust, Access, Tunnel, and WAF.
Astro and Cloudflare Pages Portfolio Build with AI Workflow: how I rebuilt my site
How I rebuilt my portfolio with Claude Code, Codex, Astro, and Cloudflare Pages using a human-in-the-loop AI workflow that kept the work sharp.
macOS Teleprompter for MacBook Notch: building a native Swift app
How I built a native macOS teleprompter that uses the MacBook notch to keep speaker notes close to the camera without breaking eye contact on calls.
How to Build Micro-SaaS with AI Tools: product lessons from 10+ shipped apps
After building 10+ micro-SaaS apps with AI assistance, here is what I learned about product decisions, architecture patterns, and the limits that actually matter.
Google Ads AI Management Dashboard: replacing the native UI with a decision cockpit
Why I built an AI-native Google Ads management dashboard instead of using the native UI — and what the architecture looks like from the inside.
GTM AI Agent Architecture: the four-layer stack guide
A detailed breakdown of the GTM AI agent architecture — operator identity, MCP tools, client memory, and reusable skills that make it work in production.
GTM Tools: Build vs Buy Decision Framework for Operators
When to buy a SaaS tool, when to build an internal GTM operator tool, and how to avoid the traps on both sides of the build vs buy decision.
AI Adoption Framework for B2B SaaS Growth Teams: what actually works under real conditions
Most AI adoption frameworks fail because they optimise for novelty. Here is the B2B SaaS AI adoption framework I use that survives contact with a real growth team.
B2B Revenue System Design: how operators think about growth differently
The difference between running B2B growth campaigns and designing revenue systems — and why the operator approach compounds while campaigns plateau.
B2B CRM as a Revenue Operations System: how to rebuild it right
Most B2B CRMs are expensive contact databases. Here is how to rebuild yours as a revenue operations system that runs without daily manual input.
How to Build a Booking Engine: product architecture decisions for vertical markets
How I built a vertical booking platform for an underserved market and what product architecture decisions drove the build from discovery to launch.
B2B SaaS Growth System: from ICP clarity to connected acquisition and retention
How I designed B2B SaaS growth infrastructure from scratch — from ICP clarity to a connected acquisition, activation, and retention system that compounds.
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