Make growth
convert again
I design systems that improve pipeline, conversion, retention, and expansion, then help your team run them week by week
Quick intro, clear next steps
Chosen by 50 plus teams
Funnel and cohort insights
Identify where revenue leaks happen, then fix the steps that matter most, from first touch to renewal
AI and automation workflows
Use automation and AI where it saves time and improves quality, across research, content, CRM, and reporting
Services that improve pipeline and MRR
Focused work across the full funnel
Demand generation and paid acquisition
Create predictable pipeline with targeting, offers, landing pages, and paid channels, measured to CAC and payback
Positioning and messaging
Clarify who you serve, why you win, and how you explain value across site, ads, and sales materials
Analytics and experimentation
Build tracking, dashboards, and a test backlog so decisions are based on data, not opinions
Lifecycle and retention
Improve activation and retention with onboarding, nurture, and upgrade paths across email, in app, and sales follow up
Market intelligence and voice of customer
Turn customer signals into messaging, pricing inputs, product insights, and content that converts
Revenue architecture and growth strategy
Map the full revenue system from acquisition to expansion, align teams, define KPIs, and ship a plan
40+
40+ Talks and workshops
Practical sessions on growth systems, AI workflows, and revenue operations
150%
Revenue uplift
Selected engagements delivered an average 150 percent revenue uplift by tightening positioning and ICP, fixing key funnel drop offs, and building lifecycle programs that improved activation and repeat purchase. Results came from clearer messaging, better offers, stronger onboarding and retention flows, plus tracking that made wins measurable and repeatable.
14+
Years in SaaS growth
Hands on leadership across go to market, lifecycle, CRM and automation, analytics, and experimentation, from diagnosis to rollout and iteration. I connect acquisition, activation, retention, and expansion into one operating system, align Marketing with Sales and CS, and build dashboards, scoring, playbooks, and test pipelines that improve conversion and efficiency over time.
+30%
MRR growth
Work that improved MRR by 30 percent across selected SaaS programs by improving acquisition quality, speeding up activation, reducing churn, and adding expansion motions that drive upgrades and renewals. The lift typically came from tighter GTM focus, better routing and nurture, stronger onboarding, and packaging or pricing improvements supported by clean reporting.
Systems and tools
for scalable growth
Rated 4.8/5 out of 5 by 50 plus clients

































