About

Wojciech Łuszczyński

I build AI-native revenue systems for B2B SaaS and technology companies.

I connect GTM strategy, positioning, SEO, content, paid acquisition, CRM, analytics, automation, and AI workflows into one operating model. Everything under wojciech.io is my original work: written, built, shipped, and operated by me.

Role

GTM architect

Growth operator and AI-native builder

Focus

Revenue systems

For B2B SaaS and technology companies

Practice

15+ years

Europe, UK, US, and LATAM

Proof

Built and shipped

Products, workflows, case studies, and writing

What makes me different

I connect revenue strategy, AI workflows, and shipped software into one operating model.

Operator, not advisor

I build and run the systems myself. Scope, then ship, then stay in until it works. If the right tool doesn't exist, I write it.

AI-native by practice

Not a prompt engineer. I redesign the architecture of growth systems using AI: how they're built, iterated, and operated at scale.

Builder with business context

I can move from revenue strategy to a working product in the same engagement. That range is rare, and I maintain it deliberately.

Systems over sprints

Compounding returns, not quarterly campaigns. Every engagement ends with something that keeps working after I'm gone.

Wojciech Łuszczyński speaking on stage at Infoshare

Wojciech Łuszczyński presenting at Infoshare conference

Infoshare · AI stage

Experience

Where I've operated.

Now

Independent operator

wojciech.io

Building the public portfolio, app workspace, case studies, and AI-native GTM tools as one operating system across wojciech.io and app.wojciech.io.

Oct 2025 – Mar 2026

Fractional GTM & Growth Lead

CodiLime

End-to-end GTM execution: AI-driven growth loops across content, SEO, paid and lifecycle; lead magnets, conversion assets, and revenue-linked measurement.

May – Oct 2025

Fractional Head of Marketing

WebWave

Fractional marketing leadership for an AI-powered website builder: GTM, positioning, commercial messaging, paid, SEO, and growth cadence.

2024 – Oct 2025

Head of Growth & Web Development

Symfonia

Growth, web development, UX/CRO, migration, SEO, lead generation, and integrated campaigns for a large-scale business software brand.

Oct 2023 – Dec 2024

Chief Marketing Officer

Tekhuset AS

Marketing strategy across Norway, Denmark, and Sweden. Led SEO and CRO for e-commerce brands, achieving top-3 rankings in Nordic markets and a 25% uplift in conversion rates.

Oct 2020 – Jun 2024

Global Head of Growth & Retention

SentiOne

Built and scaled B2B SaaS growth and retention across Europe, UK, US, and LATAM: demand generation, enterprise GTM, lifecycle, and deal-cycle acceleration.

2022

Global AI & Innovation Manager

Gi Group Holding

Project work on AI initiatives, digital process mapping, and innovation roadmap alignment across multiple business units.

Oct 2019 – Oct 2020

Head of Lifecycle Marketing

GetResponse

Lifecycle marketing, CRM, segmentation, A/B testing, conversion optimisation, and customer engagement programs for a global SaaS product.

2018 – 2019

Head of Digital

Marquard Group

Digital strategy, SEO, UX, PPC, and multi-brand publishing growth across a 9-portal media portfolio.

2018

Head of Marketing

Lilla House Digital

Full-stack digital marketing: SEO, PPC, email, social, and conversion optimisation. Built and ran campaigns across multiple channels independently.

2010 – 2018

Head of MarComm / Sr PR Manager / PR Manager

City of Łódź Office

Eight-year communications track across PR, senior PR, and MarComm leadership: media relations, public campaigns, crisis communication, and city-wide messaging.

FAQ

Common questions.

If you're considering working with me: these cover how I engage, what to expect, and whether it's the right fit.

Book a call instead →

What kind of companies do you work with?

B2B SaaS companies, typically Series A–C, with 15–200 people. The common thread: they have a working product and a pipeline problem. Something in the revenue architecture is broken or missing. Not a good fit for pre-product or consumer.

Do you work as a fractional leader or on project basis?

Both, depending on the scope. For deep system builds (CRM overhaul, outbound motion, AI workflow design) I prefer a defined project with a clear output. For ongoing operating cadence or embedded GTM work I can do fractional. Happy to talk through what makes sense for your situation.

What does an engagement actually look like?

Starts with a revenue architecture audit: I map what's connected, what's broken, and where the signal is lost. Then we agree on the system to build or fix, I build it (sometimes alongside your team), and instrument it so you can run it without me.

Can you just help with AI tooling without the GTM layer?

Yes, I can scope a standalone AI workflow design and implementation engagement. Most of my AI work is practical: agent stacks, MCP tooling, CRM automation, AI-assisted sequences. Not strategy decks.

How long does a typical project take?

A focused system build (e.g. outbound motion + CRM operating model) runs 6–10 weeks. A full revenue architecture rebuild is 3–4 months. Smaller scopes (AI workflow design, audit only) can be 2–3 weeks.

Working with me