Work
Built, shipped,
and still running.
Selected work across GTM systems, AI tooling, and product delivery. Grouped by what it proves, not by when it happened.
Cluster 01
AI-native GTM systems
Practical AI implementation, workflow redesign, and code-assisted execution. Turning ideas into working operator tools.
AdsAI / Ad Assistant
An AI-native Google Ads cockpit: spend, ROAS, ICP fit, campaign priorities, and next-best actions in one workspace.
- Problem
- Ad optimization work was split between reports, intuition, and repeated checks.
- System
- Budget, ICP, ROAS, alerts, and actions are pulled into one decision loop.
- Artifact
- Live dashboard with campaign priorities and optimization queue.
$ claude run outbound
▸ read CLAUDE.md
▸ load ICP context
✓ score prospects
✓ draft sequence
cost: $3.40
Claude Code GTM Agent Starter Pack
Open-source starter pack for building AI GTM agents with Claude Code. Designed for growth operators who want to ship AI-native workflows without starting from scratch.
- Problem
- Operators wanted AI-native GTM workflows but had no structured starting point — just blank Claude sessions and scattered prompt tips.
- System
- 4-layer agent stack: CLAUDE.md operator identity → MCP tools → client memory files → 5 reusable operator skills. Covers research, enrichment, sequence drafting, and CRM updates.
- Artifact
- Open-source GitHub repo with full starter pack — CLAUDE.md template, skill definitions, folder structure, and MCP source.
NotchCue
A macOS teleprompter concept for calls, demos, and recordings. Keeps notes close to the camera so delivery stays natural.
- Problem
- Notes sit away from the camera, which breaks eye contact during calls and demos.
- System
- Prompts live around the MacBook notch with a focused reading surface.
- Artifact
- Product site and app concept built around the camera area.
Cluster 02
Growth architecture in practice
Revenue-system thinking with real metrics, operating cadence, and growth levers. Built and run, not just scoped.
B2B SaaS GTM Architecture — Nordics & CEE
GTM architecture for a B2B SaaS expansion: vendor intelligence, ICP definition, Poland market entry, and outbound/inbound infrastructure built from scratch.
- Problem
- Expansion into new markets with no existing pipeline, no local brand presence, and no structured GTM motion beyond product-led assumptions.
- System
- Full GTM system: ICP definition, vendor intelligence workflow, inbound/outbound architecture, CRM structure, and sales enablement stack — built before first outbound sequence went out.
- Artifact
- Market entry playbook, ICP matrix, outbound sequences, CRM structure, and a vendor intelligence workflow that runs continuously.
AI Adoption framework
Designed an AI adoption framework for a B2B SaaS company — translating AI capabilities into practical operator workflows across growth, marketing, and product. Built for responsible, compounding AI use.
- Problem
- The team wanted to add AI but had no framework for evaluating where it creates real leverage vs. where it creates noise.
- System
- Adoption playbook: use-case prioritization, workflow redesign for AI-assisted execution, tooling decisions, and a rollout model that keeps humans in the loop where it matters.
- Artifact
- Structured adoption framework with prioritized use cases, prompt templates, and operating guidelines.
Cluster 03
Products actually shipped
Real product delivery with UX and conversion thinking. Proof of range beyond strategic documents.
Relora
A relationship operating system for local-government property teams. One place for contacts, owner context, communication status, and next actions.
- Problem
- Important owner conversations lived across inboxes, notes, and memory.
- System
- Contacts, relationships, briefs, status, and follow-up in one operator view.
- Artifact
- Live demo app with dashboard, relation map, and task flow.
Camper Rental Booking Engine
A self-serve camper rental site for browsing vehicles, checking dates, and moving from interest to reservation quickly.
- Problem
- Rental demand needed a clearer path from browsing to booking.
- System
- Inventory, dates, offer framing, and reservation CTA in one front-end flow.
- Artifact
- Responsive booking website with vehicle cards and search entry point.
Działka+, Paczka+, Resume+
A cluster of focused utility apps shipped independently: a plot management tool, a parcel tracking aggregator, and an AI-assisted resume builder. Each solves one real problem, ships fast, and proves range beyond strategic documents.
- Problem
- Recurring operational gaps that SaaS subscriptions were too heavy to fill — each problem needed a focused tool, not a platform.
- System
- Individual apps designed around one job-to-be-done each. Built with AI-assisted development, deployed independently, and running in production.
- Artifact
- Live apps available at app.wojciech.io/apps — plot management, parcel aggregation, AI resume builder.
Next step
Have a system worth fixing?
Send the context, the current bottleneck, and what already exists. I will tell you where I would start.